Finalist ,
A project led by Céline Lejeune

Hello Maurice

a fish that swam against the current
Hello Maurice SA
Belgium (Brussels)
Because ethical fashion must be accessible to every child without ruining any parent, in June 2022, Bonjour Maurice pushes the envelope even further by launching its rental platform via subscription. Faced with the increase in the price of raw materials, the brand has decided to increase the lifespan of its clothes rather than its price. A direction that testifies to the quality of the products and the will to fight against the overproduction and underconsumption of textiles.

Accessibility of the offer (9,00€/month)

Increased life span (subscription and then second hand)

Circularity of the economic model (new, subscription, second hand).

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